What is Social Media Marketing ?
Social media marketing refers to the process of gaining website traffic or increasing sales or brand presence through various social media networking sites like Facebook, Twitter, Pinterest, Google+, Youtube etc. Here in Ahmedabad, clients typically refer to it as Facebook Marketing or Facebook Promotions.
Social media marketing usually revolves around the efforts to create content that attracts attention and encourages potential customers and followers to share it within their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of social media marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.
Social media or so called social networking websites has become a platform that is easily accessible to everyone with web access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement social media marketing campaigns.