Arshad Jhatam, Co-founder of Smartfish Designs, brings 15+ years of hands-on expertise in branding, content, and digital strategy. A former faculty at MICA and NID, he shares deep industry insight with clarity and creativity.
Ahmedabad has historically been recognized as an entrepreneurial hub for many sectors, including textiles, trade, manufacturing, education, start-ups, and now the emerging digital economy. Businesses in this city are competing against each other for customers in highly saturated marketplaces; therefore, it is becoming increasingly apparent that success in today’s market is mostly due to the use of smart, data-driven digital marketing.
In a world that is digitally connected, social media is about more than engagement or popularity as it relates to likes and follows. It is vital to identify the entity of your brand reputation and ultimately the trust of your consumers. From the perspective of any business, especially if you provide branding services in Ahmedabad, the question is not necessarily how to be noticed but how to be remembered. That journey is only made easier with one thing: developing authentic communities.
In today’s digital marketing world, engagement is king. It differentiates the brands that win from the ones that lose. The brands that win are not just selling; they are creating conversations, evoking emotions, and driving action. In this ever-changing world, one element stands out as the top choice for engagement: interactive content. With fun quizzes, heated polls, or engaging
In today’s aggressive digital sector, clients want to see clear and measurable value for each rupee they spend. That brings us to outcome-based pricing (also known as performance-based or pay-for-performance).
In an increasingly competitive business landscape, digital marketing is changing more rapidly than ever. From the advancement of artificial intelligence to changing consumer behaviour, digital marketing agencies have to be nimble and innovative to keep up. For a digital
In a world where technology is changing as quickly as it is in this day and age, few industries change faster (or more fundamentally) than digital marketing. Today’s consumers are both more knowledgeable and more empowered, and they change their behaviour quicker than most
