Rebranding is a process of revamping a company’s image, which can include changes to the name, logo, messaging, and overall aesthetic. It can be a significant undertaking, as it involves revising and updating all marketing materials, website, and business cards. While rebranding can bring fresh energy and renewed focus to a business, it’s essential to…
Duracell Bunny- This mascot works perfectly, because it personifies the brand’s selling proposition of working tirelessly (to the point that it got annoying). And the reason for using bunnies is really obvious, isn’t it? Fido the Dido- The cool mascot of 7-up was an instant hit among the target audience, which mainly consisted of youngsters,…
Importance of fonts and color in logo designing is the most important aspect of any branding process.
While surfing the net I realised how there were so many Indian logos inspired and designed around the theme of the Indian Tri-Colour. Though it took us some time to collect the Indian logos designed and inspired around the three colours of the Indian national flag, we are quiet happy with the outcome. In case…
When a logo is used by a company for number of years, the brand awareness that is collected over these numerous years can prove a important tool in the marketing arsenal of large MNC or infact any company. Keeping this in mind, logo re-designs often implement subtle changes to refresh the look whilst considering customer…
Microsoft changed its logo for the first time in 25 years. The new Logo design of Microsoft consists of the basic typo of the word “Microsoft” next to four colored (Orange, Bright Green, Cyan and Yellow) square blocks that are a simplified version of the old Microsoft Windows flag. The New logo was inaugrated at…
Although logo designing is something that most designers take lightly is the most difficult compared to different kinds of designing we designers do.