Are you aware of the latest Google updates surfacing regarding SEO? Here are some result-driven strategies to rank higher while running an SEO campaign.
Comparing 2023 and 2024, there are some important updates in SEO. Due to the same, optimising the on-page and off-page SEO strategies for the number of clients is increasing at a high pace.
With such progressive updations, there is an increased possibility for your competitors to rank higher before you even seem visible to a suitable audience.
Here are some suggestions from a professional SEO agency in Ahmedabad to keep in mind when doing SEO for a brand. Let’s understand about the updates and the trends.
Title and description tags
For the content, titles and description tags are still essential. You have to alter the HTML description and title tags for them to appear on the web pages. The content that you include in your descriptions and title tags appears in the search results. Think of a suitable title your audience would search for while surfing on Google.
Your title should look appealing and eye-catching so that it easily grabs the attention of the audience and gets them to click on your website. Mapping your thoughts to think of a suitable title according to the searcher’s point of view is important.
Google tends to modify your descriptions and titles using a title if it determines that they are inappropriate. However, that won’t be as compelling as one that an individual could come up with. Both should include keywords that stand out and generate traffic on your webpage.
Description tags can be between 160 and 200 characters long, while title tags should ideally be between 50 and 60 characters. Evaluate questions for yourself when you generate these tags and ask; What will stand out? Will the audience visit the website? What will make them click and make them read it? When creating and writing title and description tags, these sorts of questions are significant.
Your click through rate (CTR) will suffer if the text isn’t engaging, interesting, and unique. Excessive character counts can also cause ellipses (…) to break off your text.
As an SEO agency in Ahmedabad, we suggest emphasising attention to detail while writing title and description tags.
Human-generated content
AI is in demand these days, and the internet is overflowing with AI-generated content. Consider this: if everyone adopts the same style and tone of writing, we will see the same thing repeatedly.
As an SEO company in Ahmedabad, we recognise that AI is being misused to generate blog content, and content writers risk producing information that is mostly plagiarised from previously published articles.
Even renowned AI companies after generating a hefty amount of automated information, will eventually need organically generated content by qualified writers to first feed the AI’s software & second to make their digital image visible with organic ranking through human-generated content. This obviously implies that even AI writing firms understand the importance of traditionally generated content.
The market is witnessing a steady increase in the use of automated techniques via AI for content generation, yet the requirement & accessibility for experienced writers remain high and their cost has gone up. It’s clear that human conceptualisation is crucial, and that completely relying on AI to generate content will only avail redundant information on the web.
Google Business Profile
To develop a presence online and build trust among the audience, the best SEO strategy is to create and optimise your Google Business Profile. The customer visits your store virtually on Google. You must register and enhance your profile if your company is eligible for a GBP.
It costs nothing to claim your company profile, and SEO can help your company grow online. Click on google.com/business to claim your business. It will require you to go through a claim and verification process.
The verification step is necessary because Google verifies whether your business is authentic and the information on the profile is accurate.
The next step is to optimise your business profile. To do this, choose categories, add business hours, write a compelling description, share images and videos, create posts and updates, respond to reviews, answer questions from prospective clients about your goods and services, and much more!
The Google Business Profile provides detailed responses to frequently asked inquiries from customers regarding your company’s location, offerings, and services.
As an SEO agency in Ahmedabad, developing these strategies can significantly enhance your online presence and visibility, driving more traffic and potential customers to your business.
Online Reviews
The majority of internet users look for Google reviews before deciding whether or not to trust a brand. One of the most important factors in driving traffic is online reviews. A brand typically needs five-star Google reviews, but your work doesn’t finish there. Consumer evaluations that are descriptive, real, and of high quality can boost the visibility of your company and make it more likely that a consumer would visit your outlet.
As an SEO company in Ahmedabad, we suggest that it is important to reply to any reviews that customers may leave on your Google Business Profile, whether they are favourable or negative, as this displays to them that you, the business owner, appreciate their opinions.
Social Media
As an SEO agency in Ahmedabad, we do want you to start taking social media seriously if you haven’t already added your social links to your Google Business Profile. Yes, now Google allows you to add your social media platform links to Google Business Profile. For every platform—Facebook, Instagram, X, Pinterest, LinkedIn, and YouTube—you are allowed to add one link.
Your social media posts are now being displayed on Google Business Profile. Don’t wait and optimise your social media content for better results on Google for your business to get noticed.
Genuine backlinks fuel Domain Authority
The search engine ranking score was about backlinks but not anymore. Google has started reviewing your website based on topical relevance. It’s not just about coming up with content on a random topic; you can also try to demonstrate that the written word adds something of value to the reader.
Now we, as an SEO company don’t say that backlinks are unhelpful. If you are a fashion blogger and you maintain backlinks to websites that sell clothing, accessories, and other related items, Google will consider those backlinks to be relevant.
You can increase the rank of topical domain authority by building relationship-based links.
Separate Service Pages
If you run a product or services-based business, have a separate page for each product and service on your website rather than putting a single page for all the products and services. Creating such pages on your website will help you target specific locations and targeted keywords.
Instead of having a list of services or a short paragraph, you should build an entire page giving relevant information about each service separately. This way you will have much room to update or optimise the content on every page and display offers for a particular product or service for your customer’s requirements. You can also optimise your text for SEO purposes.
We as an SEO agency in Ahmedabad, suggest you spend a little more time building a website having several pages for each service and get the right results.
Contact us if you are looking for an SEO Company in Ahmedabad
SEO is crucial in this day and age if you want to make an impression and establish a reputation for your brand. Your only choice for increasing your ROI from digital marketing is to outperform your rivals in the marketplace. Therefore, we at SmartFish Designs understand this the best as a top SEO company in Ahmedabad, offering niche tactics that will improve your website’s search engine ranking. This will help you grow your brand by drawing appropriate customers to your website and establishing a positive impact in the due process.
